When was the last time you updated your Google Business Profile (GBP)? If it’s been a while, it might be a good time to take a look and make some updates. I’ll share some tips on what you should do and avoid going forward. Google values fresh, user-generated content, and as a business owner, it’s important to share this with the world.
Let’s load up some tips for enhancing your Google Business Profile. Increasing your business visibility and customer engagement is what it is all about. While there are no guarantees for ranking in Google Maps, these strategies have shown positive results and may benefit your setup.
- Have you Completed your Profile? Maybe you set it up a long time ago and never finished filling out the details. Ensure that every section of your profile is filled out accurately. This includes your business name, address, phone number, website, and a detailed description. A complete profile helps Google understand your business better, which can improve your search rankings.
- Although never spam the keywords you wish to go after, make sure you incorporate relevant keywords naturally into your business description and services. Research the terms your potential customers are using to find businesses like yours and include those terms in your profile. Your profile is more likely to appear in search results when those keywords are used.
- You should be loading good-quality photos showing your products or services into your profile. You want to use high-resolution photos to make your profile stand out. You also want to make sure you are updating and adding new photos once a week.
- Getting reviews isn’t the main factor when it comes to ranking, but having a lot of positive reviews will help convert more customers as people find your profile. You want to reach out to every customer and ask them for feedback on how you did and maybe ask what are some things you can do better. I speak about reviews all of the time.
- Not only is getting reviews important, but responding to feedback is equally crucial. When someone takes the time to comment on your service or product, you should respond to them. Reviews are built on trust, and responding to feedback is one of the best ways to demonstrate that.
- Update your products and services frequently on the profile. If there’s a change in hours, make sure to update it. If you have special offers or events to announce, use this opportunity to inform the community. Engaging with updates helps attract more customers and keeps your business relevant.
- Using the question and answer section can engage viewers as they research more about you and how you can help them. Make sure to fill out several questions and provide answers that will help them get what they need. This will encourage them to learn more about your business.
- Most people will apply these before some other things on their profile, but displaying your full business hours can go a long way. Seasonal businesses as well. Update whatever you can.
- Attributes are often overlooked on your Google Business Profile. They allow you to list features that customers and potential customers might be looking for. For example, you can highlight if your business has outdoor seating or is wheelchair accessible. If people see things in the attributes this may lead them to the next step in the process.
- Updating business hours around holidays and special occasions will help answer many questions from customers. Providing accurate information gives you an edge over businesses that don’t keep their details up to date.
- Your profile will most likely be optimized for mobile. Be sure to check it regularly, especially after adding new content, to ensure there are no alignment issues and that everything appears correctly on mobile devices.
- Google posts can enhance your profile by providing more depth. Use this feature to announce events, sales, promo codes, or new products and services. This will strengthen your profile and give viewers additional context about your business.
- Be sure to add as many services and detailed descriptions as possible. This will help improve your local SEO and provide potential customers with a comprehensive view of everything you offer.
- Using the Insights feature in Google Business Profile will help you understand how people are interacting with your profile. This can help you determine what is working and what isn’t. You can apply A/B testing to refine your approach and generate more leads and sales.
- Make sure your name, address, and phone number (NAP) are consistent across all business listings and directories. This consistency helps Google verify your profile and improves your visibility in local search results.
Your Google Business Profile is how many local clients will find you. By improving its features, your visibility on Google Maps will increase, leading to more customers. Keeping your profile active, engaging, and accurate is key to standing out in search results and making a strong impression on potential customers. If you need assistance with your Google Business Profile, send me a message. I’m here and ready to help whenever I can.
